I can’t begin to explain how powerful this is for a musicians and bands. Typically it’s easy to give incentives as a band. Your incentives can be along the lines of free music downloads, free shirts, koozies, autographs, and other memorabilia. It could even be free tickets to shows or VIP access. People following bands are typically quite loyal and will share your viral campaign in order to get your incentives.
Multiple levels of incentives are extremely effective for bands. You campaign can look something like this:
- Get 5 referrals and get a free download of our new single.
- Get 15 referrals and get our complete new album.
- Get 20 referrals and get an autographed CD.
Imagine if you had 500 Facebook followers, and only 100 participate. Now say half of those reach the autographed CD level incentive. That means 50 people x 20 referrals = 1000 new followers. That’s a gain of 1000 followers from only a 10% participation.